Retailing: A Professional Approach by Charles A. Bearchell

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Author
Charles A. Bearchell
Publisher
Date of release
Pages
0
ISBN
9780155766587
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PDF, EPUB, MOBI, TXT, DOC
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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.


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